Britain is falling out of love with traditional cola drinks. Here's what we're pouring down our throats instead!
"It used to be you’d see people on the bus drinking a can of coke, now they’ve got an energy drink," says Olly Wehring, editor of industry magazine Just Drinks.
And the numbers back him up - recent years have seen a huge surge in the popularity of energy drinks, like Red Bull. And it's partly at the expense of more traditional cola drinks.
Is it good for you?
Health concerns are the main reason that Brits have been cutting back on the cola and other fizzy drinks, according to consumer research experts Mintel. But there's another reason too - and one that sector leader Coca Cola has been feeling the power of.
"Trends," explains Wehring, "you don’t necessarily want to drink what your parents drank. Coca Cola has been around for a long time.
“It’s a dusty brand,” he adds.